Georgia started the Staying Alive campaign in 1998, working on the original 'Staying Alive' documentary.  Since then, she's been at the forefront of developing Staying Alive into the largest mass-media HIV/AIDS campaign in the world. Georgia is the Senior Vice President of Social Responsibility for MTV Networks International, where she is responsible for developing and implementing all social initiatives across MTV's broad range of channels; she's also the Executive Director of the Staying Alive Foundation, proudly supporting young people all over the world who have the potential to create impact and lasting change within their communities.

An Executive Producer for numerous dramas and documentaries, Cathy oversees campaigns and the dissemination of Staying Alive programming content to broadcasters. She says, “I’ve lost enough people to know that HIV isn't a joke and if I can make one person use a condom or not have sex or get tested for HIV, then I’m going to do it”.

Julie joined Staying Alive in 2006 from the BBC where she looked after a number of interactive dramas and entertainment projects. Julie is responsible for creative and digital projects across the campaign and foundation.

Carl is the newest member of our team, joining in April 2010. He is responsible for the rights free distribution of all pro-social programming to third party broadcasters for on-air, online and mobile TV. He is the first point of contact for all programming orders. Carl made his switch over to Staying Alive after previously working in human resources at MTV.

Siobhan joined the MTV Staying Alive team in 2008. Previously, she worked for MTV’s International Communications team. Siobhan is responsible for co-ordinating all Campaign and Foundation related events. She also works as Production Co-ordinator on Staying Alive programming, including The Diary of Kelly Rowland and Travis McCoy’s Unbeaten Track.

Ben joined Staying Alive back in July 2009 and is responsible for co-ordinating the Ignite project, along with running the Ignite blog and managing the MTV Ignite street team in Kenya, Trinidad and Zambia. Coming from an activism background, Ben’s motivation to work at Staying Alive is to fight the stigmas and discriminations that surround HIV globally.