For all of you who have been following the Journey of MTV Shuga – our groundbreaking sexual health drama set in Nairobi, Kenya; we have some exciting news to share with you…
In additional to the long anticipated six-part sequel – Shuga: Love, Sex, Money being launched on February 14th 2012, (yes that is Valentine’s day!) We are also proud to announce that we will be launching Shuga Radio to run concurrently with the series.
Shuga Radio will aim to go deeper into some of the messages in Shuga: Love, Sex, Money and appeal to both rural and urban young people. While it aims to compliment the TV series it will be delivered as a standalone show and translated into several different languages – so there is a potential to reach an audience far beyond the traditional TV viewers in Nairobi, Kenya.
Exciting times!
Check out the post below from Kevin Oyugi (aka @NateKev) who was part of the 4 day workshops in which participants from all over Africa worked on developing the scripts to the show.

“You may not realize how much goes into the making of an idea or concept unless you are part of the process.”
As part of the Shuga Radio workshop, participants from the likes of the Democratic Republic of Congo, Cameroon, Lesotho, Kenya, and Tanzania were split into two groups, one to tackle the script writing of the radio drama series, and the other to handle another equally exciting project, a magazine show, set to be concurrent with the launch of the series.
The first group, under professional script writer Mel Harris, had to tackle the core development of the plot and build on each character trait of the stars, making them real so that listeners could relate to them and feel they are real people. Rising Stars Dorcas, Arnold and Portia were assigned to this group.
“The biggest question you should ask yourselves is: What If?” Mel told the attendants, as she went on, “Character is based on three principles; action, story and engagement.”
The second group, under experienced editor and journalist Russell Crewe took a crash course in becoming excellent journalists. Rising Stars Kevin and Julie were part of this group. They dealt with training on preparing interviews, developing features, taking vox pops and reporting safely as Russell listed ways in which journalists should be responsible in not just their work, but in the way they take care of themselves.
A section of the Shuga Radio workshop participants from around the continent also got the opportunity to record in studio, as they visited Homeboyz Entertainment. At a point, the Lesothans and South Africans broke into song as each group celebrated the diversity of their cultures.
The radio workshop was an amazing experience! We can’t wait for Shuga Radio to hit the airwaves so stay tuned and be sure to let us know what you think when you hear it

What did you think of Kevin’s post? What do you think are the benefits of radio as opposed to TV when it comes to sexual health messaging?