As some of you may know, we just ran a very cool project with our friends over at Social Vibe where we asked users of the site to take a photo of themselves holding up a lyric from Travis McCoy’s charity track One at a Time. The results were quite amazing – over 30,000 people took part – all showing support for Travis and the Staying Alive Foundation. Now the really exciting bit is that a selection of the best photos were taken and turned into two one minute videos which are now being shown on MTV’s huge digital billboard in the heart of Times Square, New York. If you’re in the area be sure to check it out – it’s currently running at the following times past each hour – :07, :15, :41, :54

You can check out a 30 second edited version from one of the videos below as well as some photos from it being screened…

Check out the Social Vibe site for even more ways to support the Staying Alive Foundation…